As more and more states legalize cannabis for medical, recreational, or both uses, the cannabis industry is growing rapidly. With this burgeoning market comes an influx of brands looking to make a name for themselves in the competitive world of marijuana products. Custom packaging is one important way that businesses can stand out from the competition and give customers a quality experience with their brand.
Let’s take a look at why custom packaging is important for your cannabis brand:
Unique Branding Opportunities
Custom packaging presents new opportunities to create a distinct look and feel for your product. With custom packaging, you can choose colors, shapes, materials, and other design features that reflect the DNA of your brand. Branding is an essential part of any business, big or small. It’s important because it helps potential customers understand who you are and what you have to offer. A strong brand identity will differentiate your company from competitors and make it memorable in the minds of potential customers. Branding is also crucial for customer loyalty as customers that know and trust your brand are more likely to return in the future. Lastly, a successful branding strategy should help create customer loyalty which results in higher customer lifetime value, improved effectiveness of marketing efforts, and greater customer engagement.
Enhanced Customer Experience
Sure, anyone can sell their cannabis product in a blank bag and there will still be a demand for it. However, pairing great product with great packaging will leave customers wanting more. In our three years of manufacturing cannabis packaging, we’ve noticed the brands that have outlasted others are the ones that introduced their brand to the market in great packaging from day 1. People appreciate a good presentation, so much that they might even post a picture of it on their social media accounts, further exposing your brand to other potential customers and creating curiosity about your brand.
Good customer experience and great packaging are two essential elements of successful product releases. It is important to carefully design and craft your customer experience from the first moment a customer encounters your product – with an eye-catching, creative packaging that fits in with the overall theme and desired image of the company. Having well-made packaging will also help maintain satisfaction since customers can tell if a product was cheap or hastily thrown together just to meet a deadline. A customer’s satisfaction should be guaranteed before they even open the product itself; good packaging communicates service quality and builds trust with customers.
Increased Cost Efficiency Through Bulk Orders
Many people have a misconception that custom packaging is costly and opt for blank packaging with hand-applied labels. Little do they know that blank packaging sold by wholesale companies, smoke shops, online, etc. are marked up rather heavily. Then, factor in the cost of the labels and the labor that goes into applying the labels, you could be spending close to double that of just ordering custom tailored packaging.
The cost savings offered by custom bulk orders are hard to ignore – especially if you’re working on tight budgets or limited funds during startup operations – but you don’t have to compromise style or quality when ordering in bulk quantities due to our digital printing technologies which offers large quantity discounts without sacrificing aesthetics or performance.
Keep Product Fresh
Who wants to open a cannabis pouch to find dried up nugs? Not me, and certainly not other people either. This is a quick way of hurting your brand. Cannabis packaging is an important part of maintaining the quality and freshness of your product. Properly sealed, airtight packaging prevents the degradation of aroma, flavor, and potency due to oxygen exposure. Hermetic seals keep out moisture and carbon dioxide, while opaque labeling keeps light from prematurely aging your product. With the right cannabis packaging techniques, you can ensure your product remains in peak condition until it reaches its customer.
It Increases Visual Appeal
Cannabis packaging shouldn’t just function to keep product fresh — it should also be attractive on retail shelves. Consumers need to be able to quickly identify what’s inside a cannabis package before making a purchase decision, so proper visuals play an important role here in helping differentiate among similar products offered in shops near them. A strong visual connection between brands and shoppers requires extensive research into consumer preferences prior to designing packages or adding graphics that complete the packaging process while accounting for regulations regarding labeling information and restrictions on content that can be printed on labels.
